Arlon Graphics Launches New Corporate Logo

Arlon Graphics has announced the launch of its new corporate logo worldwide, as well as a new brand expression: “Creating Innovative Materials for Visual Expression.” The new logo and brand image are part of a strategic goal to form a stronger brand connection with Arlon customers and to differentiate the brand from its competitors, the company reports. The orange and gray colors in the logo combined with its modern symbol is a clear departure from the industrial red color and bulky typeset formerly used by Arlon – and still used by many other industrial companies, says Arlon.