Lighting Apocalypse? Addressing the Third Rail of Color

OVERVIEW

ABOUT:

To discuss an area that is someone ignored in the workflow process of viewing color. To bring attention to how important standardized lighting really is and how it improves communication and decision making in color reproduction. This webinar will further educate brands, print buyers, designers, creatives, photographers, printers and anyone associated with color management and that is connected to the printing industry.

WHAT YOU WILL LEARN:

• What is ISO 3664:2009. What does it address and why do we have it?
• What is the current state of print facilities lighting and how does affect their decision making.
• Why do facilities resist this part of the process that can generate greater consistency?
• Is LED the path to the future?

WHO'S THIS FOR: Print buyers, Brands, Designers & Creatives, Color Management & Process Control Experts, Anyone who needs to control their color

PRESENTERS

CONTACT