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Marshall Atkinson
Business Coach
Atkinson Consulting/Shirt Lab
Inducted into the Academy, 2020. Mesa, AZ-based Marshall Atkinson is one of the decorated apparel industry's leading production and efficiency experts. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He hosts the YouTube show for Jerzees, “Adventures in Apparel Decorating,” and the podcast “Success Stories with Marshall Atkinson,” which S&S Activewear sponsors. He hosts the popular “Q&A with Alan and Marshall” weekly industry show with co-host Alan Howe.
Marshall co-founded the decorated apparel industry sales and marketing education company Shirt Lab with industry entrepreneur Tom Rauen, which they operate with partner Alison Banholzer. In 2023, Atkinson began publishing the “Midjourney Elevating Print Creativity Newsletter,” which focuses on best practices for using the AI-based tool in a commercial print setting. He can be contacted by email at marshall@marshallatkinson.com or (850) 445-3155.