Digital Product Manager

NAPCO Media, a subsidiary of PRINTING United Alliance, is a fast-paced B2B media organization serving industries ranging from printing and promotional products to nonprofit and retail. We specialize in the creation and cross-channel distribution of exceptional content on print and digital platforms such as newsletters, magazines, podcasts, social media, and events. Our mission is to build community between the audiences and clients we serve.

In our hiring process, our goal is to develop and retain a diverse, equitable, and inclusive workplace where all employees feel they are respected, treated fairly, and given equal opportunity to excel in their careers.

NAPCO Media recognizes our employees are our greatest asset and our benefits package is designed to support and care for our employees. Along with a competitive salary, the comprehensive benefits package includes medical, dental, and vision programs, company-paid life and disability insurance, flexible paid time off/paid holidays, a 401(k) plan with generous company match and a wide variety of additional benefits.

The ideal candidate can leverage their understanding of media, marketing technologies and product development to make successful digital products serving both our advertisers and audiences. Your creativity, entrepreneurial spirit, growth mindset and willingness to embrace a vision will allow you to dive deep into continuously improving digital product features, operations, and supporting technologies.

Responsibilities:
This role uses data, technology, and customer feedback to develop advertising channels and products. The Digital Product Manager has the primary responsibilities of:

• Managing digital display and native advertising products supporting brand awareness, demand generation and lead generation across website, newsletter, and social channels.
• Product development for first party data driven advertising products to help our clients achieve their marketing objectives.
• Collaborating with brand owners, clients, and development teams to adapt existing products and media marketing capabilities to various client opportunities within the industry.
• Collaborating with brand owners, sales teams, ad operations and other internal departments to create consistent support documentation (product sales decks, operational training, etc.).
• Understanding how the products are architected with sufficient detail to improve their performance, troubleshoot, and resolve problems.
• Maintain and execute components of the roadmap for digital products while improving the product development process.
• Assist in the UX and functional improvement of digital content delivery channels (websites, newsletters, podcasts, etc.).


Qualifications:
• An analytical mindset with strong communication skills, patience, and curiosity.
• 2-3 years of experience in digital advertising planning, media buying (i.e. demand side), or media sales (i.e. supply side).
• 3-5 years of experience in digital product development, digital product management, online advertising, ad ops, rev ops, website development, marketing operations or digital media operations.
• Versed in media, marketing, and ad tech concepts and terminology (1st/3rd party data, Google Privacy Sandbox, Programmatic (DSP or SSP), audience segmentation and activation (e.g. via CDP, DMP, or clean rooms).
• Familiarity with Google Ad Manager, Google Campaign Manager, LiveIntent, supply side or demand side platforms.
• Demonstrate experience with B2B sales and marketing process, marketing campaign optimization, programmatic exchanges, native advertising and/or audience targeting.
• A deep understanding of data, UX, and digital marketing channels and supporting technologies.

Please note, while this position is remote, it is required to be within a commutable distance to our Philadelphia, PA office.

NAPCO Media is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, religion, color, age, gender (including pregnancy, childbirth, or related medical conditions), marital status, parental status, sexual orientation, gender identity, gender expression, ancestry, national origin, citizenship, political affiliation, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment decisions are based on qualifications, merit, and business need.