Marketing Manager

NAPCO Media, a subsidiary of PRINTING United Alliance, is a fast-paced B2B media organization serving industries ranging from printing and promotional products to nonprofit and retail. We specialize in the creation and cross-channel distribution of exceptional content on print and digital platforms such as newsletters, magazines, podcasts, social media, and events. Our mission is to build community between the audiences and clients we serve.

In our hiring process, our goal is to develop and retain a diverse, equitable, and inclusive workplace where all employees feel they are respected, treated fairly, and given equal opportunity to excel in their careers.

NAPCO Media recognizes our employees are our greatest asset and our benefits package is designed to support and care for our employees. Along with a competitive salary, the comprehensive benefits package includes medical, dental, and vision programs, company-paid life and disability insurance, flexible paid time off/paid holidays, a 401(k) plan with generous company match and a wide variety of additional benefits.

Are you a marketer who thrives in a collaborative environment and wants the opportunity to impart change on an entire industry? Are you creative, dedicated, organized, and interested in best serving our members? Do you have the innate ability to rise above noise and creatively weave together strategic marketing plans through an analytical lens?

Our Marketing Department is seeking a Marketing Manager to join our team. This role will be responsible for the execution of the multichannel marketing strategies focusing on membership recruitment, member programs and services, and engaging PRINTING United Alliance’s communities and markets. The role reports to the Vice President, Marketing.

Essential Duties and Responsibilities:

• Work with the Vice President, Marketing to develop, execute, and analyze marketing plans and tactics that align with PRINTING United Alliance’s mission, goals, and positioning
• Optimize marketing strategy and provide data-driven recommendations to identify gaps, opportunities, and pivot when necessary
• Be knowledgeable about PRINTING United Alliance’s programs, services, events, products, etc. to market to both members and non-members
• Work closely and collaboratively with Membership Operations and Membership Services to help identify and effectively market membership value propositions to attract new members
• Ensure messaging is supportive of and consistent with marketing strategies across the organization
• Establish, optimize, and ensure consistency of overall organizational brand identity and its entities (logos, style guides, websites)
• Work closely with the Creative Services Department to conceptualize designs 
• Manage multiple projects from concept to completion in conjunction with internal departments and brand/program teams
• Execute monthly marketing performance reporting and deliver to key stakeholders
• Be ahead of relevant trends and bring actionable ideas to the forefront
• Be passionate about our members, team, organization, and the printing industry at large

Education and/or Work Experience Requirements:

• Bachelor’s degree in marketing, communications, advertising, or other related discipline
• 3+ years of marketing experience, B2B marketing preferred
• Experience in approaching marketing strategy in partnership and in support of others; mission-driven and community/membership-focused preferred
• Proven track record of developing and implementing successful integrated, multi-channel marketing campaigns that drive results
• Strong writing and editing skills are required (strategic, targeted messaging; promotional copy; web and social content; print collateral; etc.)
• Strong mix of creatively driven and analytical; equally grounded in data/insights, objectives, and KPIs while maintaining a strong creative point of view
• Exceptional project management and time management skills with the ability to handle multiple projects simultaneously and prioritize as needed
• Working knowledge of Abode Creative Suite, marketing automation software, CRM, CMS (Marketo and WordPress is a plus)
• Experience with Google Analytics

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards

• Must be able to lift and carry up to 50 lbs
• Travel (3-5 trips annually)

Please note, while this position is remote, it is required to be within a commutable distance to our Philadelphia, PA office.

NAPCO Media is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, religion, color, age, gender (including pregnancy, childbirth, or related medical conditions), marital status, parental status, sexual orientation, gender identity, gender expression, ancestry, national origin, citizenship, political affiliation, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment decisions are based on qualifications, merit, and business need.